Tony Sales

Strategic Development Director, We Fight Fraud Limited

Who Is Tony?

Tony Sales is one of very few people to have ever worked at both the summit of organised crime and the pinnacle of fraud and loss prevention. Dubbed “Britain’s Greatest Fraudster” by the British media, clearly anyone with such a unique skill set is intrinsically valuable to almost any major organisation. Tony now provides advice to some of the world’s leading brands on their fraud and loss prevention strategies. He and the work that We Fight Fraud undertakes is not just theoretical or academic. Tony’s objectives are clear, it’s all about fraud prevention and opening people’s eyes to what at first, they don’t see. Don’t for one minute believe it all takes place in the digital world. Human behavior is notoriously the weakest link – whilst your address maybe public, your door key is private, or is it?

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